Peru21 – Alicorp launches ‘Brands by your side’ to offer high-quality products at affordable prices

To make ‘Brands by your side’ possible, Alicorp will prioritize the production of eleven high-quality products to strengthen its distribution and communication at points of sale nationwide.

Alicorp launches ‘Brands by your side’, a set of eleven products in 8 key categories for the consumption of Peruvian families, at a national level in order to help more Peruvian families have access to high-quality products at very affordable prices.

The eleven products that make up ‘Marcas a tu Lado’ belong to highly demanded product categories in this context, many of which have been impacted by the international rise in raw materials and the increase in other production costs, which have come even at historical record levels.

Some of these products are: Mirasol oil, Espiga de Oro noodles, Favorite flour, Sayón biscuit, Vainilla Day and Strawberry-Filled biscuits, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent.

“Controlling the impact on the prices of raw materials and other production costs is impossible, however, we understand the needs of our consumers and make decisions, such as ‘Brands by your side’, to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and who always accompany us in our goal of nurturing a better tomorrow for Peruvian homes,” he says. Alfredo Pérez Gubbins , general manager of Alicorp.

‘Brands by your side’ has three pillars of action, through which Alicorp will prioritize the production of the eleven products that make it up, strengthening the distribution and communication of these brands at points of sale, so that more Peruvian families can find these products where they usually make their purchases and maintain low prices on these eleven products in their different distribution channels.

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