Peru 21| Wineries and market stalls claim to have increased their sales by almost 60% thanks to Brands by your side

61% indicate that consumers who used to buy other brands today prefer Brands by your side.

Brands by your side , Alicorp ‘s initiative to support Peruvian families in a context of rising prices of raw materials and other costs worldwide, has been benefiting more than 85,000 wineries and market stalls nationwide. So much so, that merchants have demanded up to 50% more of these brands versus the average recorded in the months prior to the deployment of the initiative, and thanks to the greater supply of quality products at competitive prices, they are managing to boost demand. from their stores.

“When we launched Marcas a tu lado we assumed the commitment to prioritize the production, distribution and communication of the products that are part of this portfolio and this effort has meant important benefits for our clients and their businesses. For example, 61% of them report that the purchase preference for products from Brands by your side increased among consumers and almost 60% claim to have increased their sales thanks to this portfolio. Even 56% consider that their clientele increased”, indicates Patricio Jaramillo, Vice President of Massive Consumption of Alicorp.

Along these lines, 64% of Alicorp’s clients consider that the rotation of their businesses has increased since they buy and sell “Brands by your side” products, resulting in economic benefits for their businesses. The Mirasol oil is positioned as the favorite product of this portfolio, registering a demand of almost 150%, in addition to having reached more than 11 thousand new points of sale nationwide in the first weeks of the campaign. The Sayón soda cracker, for its part, was the second most requested product during the first month of Marcas a tu lado, increasing its demand by nearly 120%, while that of the Día biscuit grew by almost 90%.

In terms of home care and personal care, Patito detergent was the product most demanded by customers and consumers, having requested nearly 55% more than in previous months. The Dento brand follows with more than 30% and Jumbo soap with almost 20%.

“We are pleased with the positive receptivity that Marcas has had by your side by our customers and consumers, especially because they translate into two specific benefits: for the merchant, it represents the possibility of providing a quality offer that is more accessible to their consumers, translating into higher sales for their businesses; while for the final consumer it means that they can access cheap and quality products that are basic for their day to day, in more warehouses or market stalls”, explains Patricio Jaramillo.

According to the BCR, and various experts on the matter, the rise in inflation, which is reflected to a greater extent in the prices of food and other products in the basic basket, is a global phenomenon that is very difficult to control and will not return to levels normal until the second half of 2022, approximately.

In this context, Brands by your side provides 14 products from 11 categories : oil Mirasol , noodles Golden spike , flour Favorite , cookie Sayon , cookies Vanilla Day and Strawberry Filled Washing Soaps trome and Jumbo , toilet soap Guarantee , bleach and detergent Duckling, toothpaste and mouthwash tooth and Alpine mayonnaise , in order to provide Peruvian families with a varied offer of products and brands at affordable prices during the difficult situation.

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