To help more Peruvian families have access to high quality products at very affordable prices, Alicorp presents “Brands by your side”, a set of eleven products in 8 key categories for consumption by Peruvian families, nationwide.
The 11 products that make up “Brands by your side” belong to highly demanded product categories in this context, many of which have been impacted by the international rise in raw materials and the increase in other production costs, which have reached even at historical record levels. These products are: Mirasol oil, Espiga de oro noodles, favorite flour, Sayón biscuit, strawberry-stuffed vanilla biscuits of the day, trome and jumbo washing soaps, endorsement toilet soap, bleach and duckling detergent.
“Controlling the impact on the prices of raw materials and other production costs is impossible, however, let’s train the needs of our consumers and make decisions, such as “Brands by your side” to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and they always accompany us in our goal of feeding a better tomorrow for Peruvian homes,” says Alfredo Pérez Gubbins, general manager of Alicorp.
“Brands by your side” has three pillars of action, through which Alicorp will prioritize the production of the 11 products that comprise it, strengthening the distribution and communication of these brands at points of sale, so that more Peruvian families can find these products where they usually shop and keep their prices low on these 11 products in their different distribution channels.
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