To help more Peruvian families have access to high-quality products at very affordable prices, Alicorp is committed to presenting ´Brands by your side´, a set of eleven products in 8 key categories for consumption by Peruvian families, at the national.
The 11 products that make up “Brands by your Side” belong to product categories that are highly demanded in this context, many of which have been impacted by the international rise in raw materials and the increase in other production costs, which have come even at historical record levels.
These products are: Mirasol oil, Espiga de Oro noodles, Favorite flour, Sayón biscuit, Vainilla Day and Strawberry-Filled biscuits, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent.
“Controlling the impact on the prices of raw materials and other production costs is impossible, however, we understand the needs of our consumers and make decisions, such as ‘Brands by your side’, to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and who always accompany us in our goal of feeding a better tomorrow for Peruvian homes”, says Alfredo Pérez Gubbins, general manager of Alicorp.