To help more Peruvian families have access to high-quality products at affordable prices, Alicorp presents Marcas a tu lado , a set of eleven products in 8 key categories for consumption by Peruvian families, nationwide.
The 11 products that make up Marcas a tu Lado belong to highly demanded product categories in this context, many of which have been impacted by the international rise in raw materials and the increase in other production costs, which have even reached historical record levels.
These products are: Mirasol, Espiga de Oro, Favorita, Sayón, Vainilla Day and Strawberry Fillers, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent.
“Controlling the impact on the prices of raw materials and other production costs is impossible, however, we understand the needs of our consumers and make decisions, like Marcas a tu lado, to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and who always accompany us in our goal of feeding a better tomorrow for Peruvian homes”, says Alfredo Pérez Gubbins, general manager of Alicorp.
Brands by your side has three pillars of action, through which Alicorp will prioritize the production of the 11 products that comprise it, strengthening the distribution and communication of these brands at points of sale, so that more Peruvian families can find these products where they usually make their shopping; and maintain affordable prices on these 11 products in its different distribution channels.
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