Business Empresarial – ‘Brands by your side’ Alicorp’s commitment to offer high-quality and affordable products to Peruvian families

‘Brands by your side’ includes: Mirasol oil, Espiga de Oro noodles, Favorite flour, Sayón biscuit, Vainilla Day and Strawberry-Filled biscuits, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent. To make ‘Brands by your side’ possible, Alicorp will prioritize the production of these 11 high-quality products, will strengthen its distribution and communication at points of sale nationwide and, as far as possible, will seek to maintain the prices of these 11 products.

Business Entrepreneurship.- To help more Peruvian families have access to high-quality products at very affordable prices, Alicorp presents ´Brands by your side´, a set of eleven products in 8 key categories for the consumption of Peruvian families, to Nacional level.

The 11 products that make up “Brands by your Side” belong to product categories that are highly demanded in this context, many of which have been impacted by the international rise in raw materials and the increase in other production costs, which have come even at historical record levels.

These products are: Mirasol oil, Espiga de Oro noodles, Favorite flour, Sayón biscuit, Vainilla Day and Strawberry-Filled biscuits, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent.

“Controlling the impact on the prices of raw materials and other production costs is impossible, however, we understand the needs of our consumers and make decisions, such as ‘Brands by your side’, to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and who always accompany us in our purpose of feeding a better tomorrow for Peruvian homes”, says Alfredo Pérez Gubbins, General Manager of Alicorp.

‘Brands by your side’ has three pillars of action, through which Alicorp will prioritize the production of the 11 products that comprise it, strengthening the distribution and communication of these brands at points of sale, so that more Peruvian families can find these products where they usually make their purchases; and maintain affordable prices on these 11 products in its different distribution channels.

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